2019 - 2022
UXUI DESIGN
KEYWORD:
BLOCKCHAIN | DIGITAL TWINS | SAAS PRODUCT | B2B
UXUI DESIGN
KEYWORD:
BLOCKCHAIN | DIGITAL TWINS | SAAS PRODUCT | B2B
BACKGROUND:
Empower tracking is a disruptive solution for solving the issue of plastic waste pollution in developing countries and the transparency in the recycling industry.
Transaction data is secured by Blockchain technology to achieve traceability and immutability. Therefore, the value of recycled plastic is increased, which benefits all levels in the recycling supply chain, especially increasing the incomes of suppliers and waste pickers.
Such a digital tracking infrastructure helps shape a truly circular economy. Bring the whole recycling process to a transparent level, against greenwashing as well as protect the environment and against poverty.
Empower tracking is a disruptive solution for solving the issue of plastic waste pollution in developing countries and the transparency in the recycling industry.
Transaction data is secured by Blockchain technology to achieve traceability and immutability. Therefore, the value of recycled plastic is increased, which benefits all levels in the recycling supply chain, especially increasing the incomes of suppliers and waste pickers.
Such a digital tracking infrastructure helps shape a truly circular economy. Bring the whole recycling process to a transparent level, against greenwashing as well as protect the environment and against poverty.
CHALLENGE
- I joined Empower in the company's early stage in 2019, while all digital products need to be developed from scratch. I worked with PM and stakeholders to interpret ideas, build products from scratch.We build MVP version of each products and along with rapid tests and constant iterations.
- I joined Empower in the company's early stage in 2019, while all digital products need to be developed from scratch. I worked with PM and stakeholders to interpret ideas, build products from scratch.We build MVP version of each products and along with rapid tests and constant iterations.
APPROACH
- The design process adopted the user-centered design method and was following the phases of Understanding, Discovering and Defining, Design, and Prototype testing.
- Work with stakeholders in the company and PM, quickly draft the personas and narrow down the scope.
- Product iterations is conducted by combining the business requirements and user feedback.
- The design process adopted the user-centered design method and was following the phases of Understanding, Discovering and Defining, Design, and Prototype testing.
- Work with stakeholders in the company and PM, quickly draft the personas and narrow down the scope.
- Product iterations is conducted by combining the business requirements and user feedback.
RESULT
- Over two years of design, implementation and iteration, the Empower ecosystem is in place.
- Over 40 Organizations registered and over 2000 active users
- Ongoing collaboration with 2 of the World's largest petrochemical companies : DOW and BABF
- Total KG’s incentivized and tracked: 7,663,179
- Over two years of design, implementation and iteration, the Empower ecosystem is in place.
- Over 40 Organizations registered and over 2000 active users
- Ongoing collaboration with 2 of the World's largest petrochemical companies : DOW and BABF
- Total KG’s incentivized and tracked: 7,663,179
DESIGN AWARDS:
- iF DESIGN AWARD
- UX Design Awards nomination
- RedDot Design Concept Awards finalist
- iF DESIGN AWARD
- UX Design Awards nomination
- RedDot Design Concept Awards finalist
OPPORTUNITY AND CHALLENGES
The EU incentives business at different level to be part of the circular economy, which means using recycled materials instead of using raw material to minimize material consumption in production and protect the environment.
The EU incentives business at different level to be part of the circular economy, which means using recycled materials instead of using raw material to minimize material consumption in production and protect the environment.
Trust issue
Raw materials may labelled as recycled materials due to the high demand in the market.
Raw materials may labelled as recycled materials due to the high demand in the market.
Resource
Hard to source suppliers and predict the production time and budget.
Hard to source suppliers and predict the production time and budget.
Product overview
SOLUTION: DATA ENCRYPTED IN THE THOROUGH TRACKING PROCESS
1. EMPOWER TRACKING SYSTEM
Empower tracking system is the core product of the entire Empower digital infrastructure.
With blockchain technology, the Tracking System is opening up for several uses both in waste management infrastructure level as well as part of sustainable and traceable supply chains where lack of transparency is a problem. Such global digital tracking infrastructure helps shape a truly circular economy. Retail companies are thus able to prove their use of responsible recycled plastic and show the story behind the products to customers.
Empower tracking system is the core product of the entire Empower digital infrastructure.
With blockchain technology, the Tracking System is opening up for several uses both in waste management infrastructure level as well as part of sustainable and traceable supply chains where lack of transparency is a problem. Such global digital tracking infrastructure helps shape a truly circular economy. Retail companies are thus able to prove their use of responsible recycled plastic and show the story behind the products to customers.
2. EMPOWER MARKETPLACE
Empower marketplace is for recycled plastic which is fully certified and comes documented with verified provenance along with social and environmental impact data. It's easy to track the source of recycled plastic origins, bringing transparency to the market.
Empower marketplace is for recycled plastic which is fully certified and comes documented with verified provenance along with social and environmental impact data. It's easy to track the source of recycled plastic origins, bringing transparency to the market.
3. PRODUCT PASSPORT
Empower Product Passport shows to customers the environmentally positive journey of products made of recycled materials. It engage customers with a new narrative journey - taking them from the exact cleanup operation that makes up the plastic content - to the final destination in their hands.
Empower Product Passport shows to customers the environmentally positive journey of products made of recycled materials. It engage customers with a new narrative journey - taking them from the exact cleanup operation that makes up the plastic content - to the final destination in their hands.
