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Business Goal
The Esgian shipping team focuses on a niche market, aiming to build a leading benchmarking tool for shipping clients. The tool provides actionable insights on voyages, emissions, and ETS costs for RoRo and MPP shipping.
Design challenge
The task was to redesign the existing website and introduce new features. The structure of the current website could no longer accommodate the team’s ever-expanding features and functionalities. Therefore, the design challenge was to propose a more scalable structure and clear navigation system, along with improved data visualization to effectively present complex information.
The information encompassed four main information assets: voyage, port, operator, and vessel. It aimed to provide relevant information to the primary users—operators and cargo owners—helping them:
- Access real-time data and generate graphs or reports
- Stay updated with the latest market trends
- Compare horizontally and vertically to position themselves on the competitive map
- Simulate parameters to explore the optimal solution
The design process was intensive and rapid, including research, wireframing, prototyping, testing, and validation, both internally and through client meetings.

Design process
The task was to redesign the existing website and introduce new features. The structure of the current website could no longer accommodate the team’s ever-expanding features and functionalities. Therefore, the design challenge was to propose a more scalable structure and clear navigation system, along with improved data visualization to effectively present complex information.
The information encompassed four main information assets: voyage, port, operator, and vessel. It aimed to provide relevant information to the primary users—operators and cargo owners—helping them:
- Access real-time data and generate graphs or reports
- Stay updated with the latest market trends
- Compare horizontally and vertically to position themselves on the competitive map
- Simulate parameters to explore the optimal solution
The design process was intensive and rapid, including research, wireframing, prototyping, testing, and validation, both internally and through client meetings.